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The internationalization of plant extract industry faces challenges and needs to enhance international competitiveness
发布日期:2018-07-05 17:30:23 来源:admin 浏览次数:0
Plant extracts industry in China is one of the areas are most likely to achieve internationalization of traditional Chinese medicine industry, but because do not have a unified standard, lack of the corresponding market regulators, it is difficult to form industry self-discipline and concentration, lead to many enterprises still stays in the category of chemical enterprises, and small scale as a whole, the international competitiveness is not strong, the future to be a power plant extract industry still has a long way to go.

Plant extracts industry in China is one of the areas are most likely to achieve internationalization of traditional Chinese medicine industry, but because do not have a unified standard, lack of the corresponding market regulators, it is difficult to form industry self-discipline and concentration, lead to many enterprises still stays in the category of chemical enterprises, and small scale as a whole, the international competitiveness is not strong, the future to be a power plant extract industry still has a long way to go.

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International market situation of plant extracts

In recent years, the steady growth of demand for plant extracts around the world, especially in developed countries and regions such as Europe and America, has greatly stimulated the development of this industry.

The global sales volume of plant extracts reached 10.14 billion us dollars in 2006 and 33.32 billion us dollars in 2016.


Growth of global market scale of plant extracts in 2006-2016 (unit: us $100 million, %)

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In the context of the continuous growth of the global herbal medicine market, the global market for plant extracts continued to rise in 2016, which has formed a situation of four strong countries: the United States, China, Japan and France.

The market of plant extracts in Germany is developing at a fast speed, which has surpassed that of the United States.

However, the United States still maintains a large advantage, accounting for 22.21 percent of the total size.

Second, Japan, whose global market for plant extracts is 19.75%, is about to break 20%.

France accounts for 13.21 per cent.

However, after rapid development in recent years, China has become increasingly important in the global market, accounting for 7.16% of the market of plant extracts.


Regional distribution of global plant extracts market in 2016 (unit: %)

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In addition, the main consumer markets in the west, especially the European market, plant extracts is the main raw material of plant medicine preparations, and in North America, Japan, is mainly used in nutritional supplements, health food, cosmetics and other industries, is the core of the natural health food products.

Structure distribution of plant extracts worldwide (unit: %)

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The international competitiveness of Chinese plant extracts needs to be improved

Between 2010 and 2015, China's overall export of plant extracts grew from less than $1 billion to more than $2.5 billion.

The annual increase of the export scale of plant extracts in China cannot be separated from the technological breakthrough and model innovation of private enterprises.

Also cannot leave the national policy to the industry export policy preferential treatment and the encouragement;

At the same time, the acceleration of the industry standards recognition process also objectively promotes China and the international plant extracts continue to connect with each other even in the leading position.

Driven by various factors, the international competitiveness of China's plant extracts industry is constantly improving.


After the international financial crisis, however, three big market in Europe, America and Japan all showed a strong trend of localization, to extract the product price, cost and safety are put forward new requirements, Chinese enterprises face challenges in the international market.

First, the localization trend of each market.

The European market promotes unsaturated fatty acid products, mainly produced in Norway and other Nordic countries;

Japanese market fermentation and soy products have become mainstream products, while Chinese products are few and far between.

The top seven best-selling products in the U.S. market are all local products, which tend to weaken Chinese products.


Second, global extract product innovation speed slow, prices, costs, become the focus of competition, Chinese enterprises originally driven by Europe and the United States every year, with all big companies star product market days are gone forever.


        Third, Chinese extract products are becoming a synonym for "road goods" and "cheap goods". Once they are given a "real name", the market competitiveness will be difficult to guarantee, and the future market development is worrying.


        In this case, our plant extracts enterprises must improve competitiveness as soon as possible, and in the product, standard, quality control, innovation, enterprise development strategy planning and promotion, to promote the healthy development of extract industry in China.


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